Will the trend toward simplified packaging continue?
Colorful packaging won’t disappear:
The founders of better-for-you pancake and waffle brand Birch Benders defied the simplification trend and debuted packaging that has bright colors and multiple images. “While our packaging breaks all of the rules of the current trend -- it's busy, it's not minimalist, there's a lot going on -- people love it," co-founder Lizzi Ackerman told Entrepreneur. "You don't always have to follow the rules."
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