The Complete Guide to Building 'Buzz' and Getting Press for You and Your Business

...Schatz’s resulting article, “What Pancakes Learned From Peanut Butter,”  ended up as a fun narrative about how this mentor relationship evolved and helped the startup pancake company take off. It related how Birch Benders co-founder Lizzi Ackerman approached Gold at his company’s booth at an industry expo, presented herself as a fellow Coloradan and boldly invited him to coffee. It detailed how his growing interest (and small stake in the company) helped Birch Benders grow to 16 employees and a distribution level that today includes 9,000 retail outlets.
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