Sweet or Sour: Industry Responds to FDA Added Sugar Guidance

“Give us answers!” That’s been the cry of the food industry to the U.S. Food and Drug Administration (FDA).

It started in 2010 when the agency announced its first major update to the Nutrition Facts label in 20 years. Now eight years later, after an administration turnover and repeated delays, it seems the agency has finally listened and provided more context, especially in regards to whether natural sweeteners like honey or maple syrup should be considered an added sugar. This topic of discussion was especially prominent on the showroom floor during Natural Products Expo West last week.

Earlier this month, FDA Commissioner Scott Gottlieb announced numerous guidances to help industry leaders best comply with labeling changes involving added sugar, fiber and serving sizes. Last week, Gottlieb also announced additional initiatives to streamline food and nutrition programs. The main goal: educate and give both industry leaders and consumers a nutritional playbook.

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