Start It Sunday: How the Founders of Birch Benders See the Flip Side of Monday

Start It Sunday is ForceBrands’ initiative designed to raise awareness around the ‘Sunday scaries’ (the anxiety that affects 76 percent of Americans that is caused by the impending return to work). The motivational campaign empowers people to fear no Sunday and take on every Monday.

We checked in with Matt LaCasse and his wife Lizzi Ackerman, the founders of Birch Benders (the number one pancake and waffle mix brand in the natural channel and the fastest growing brand in the conventional channel) to learn how they get their weeks underway. And yes, making pancakes is a great way to kickstart the week.

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