Get to Know Matt LaCasse and Lizzi Ackerman of Birch Benders

What began as a simple need for a healthier, easier-to-make pancake mix evolved into the creation of the number one pancake and waffle mix brand in the natural channel and the fastest growing brand in the conventional channel.

So how did Matt LaCasse and his wife Lizzi Ackerman create the ultimate recipe for success? Read on to discover how they arrived at the perfect formula for a natural pancake mix; what they love most about building their brand; and who they look up to in the industry.

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