Birch Benders Debuts Premium Frozen Waffle Line

DENVER — Birch Benders, the number one pancake & waffle mix brand in the natural channel and fastest growing brand in the conventional channel, announces the launch of a new line of frozen toaster waffles in four flavors: Buttermilk, Homestyle, Protein, and first of its kind, Paleo. The waffles are made in Belgium with the cleanest, highest quality, and most delicious ingredients, and inspired by recipes passed down by Belgian waffle makers for generations.

Launching this month, all four varieties of the line will soon be available nationwide at retailers including Sprouts, Natural Grocers, and Central Market, and will be offered at a $3.99 SRP (Paleo and Protein come in six packs, Buttermilk and Homestyle come in eight packs). The brand will showcase their latest innovations at booth #894 at Natural Products Expo West, held at the Anaheim Convention Center from March 9-11, 2018.

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