2019 and Beyond: Challenger Brands on Seven Trends Shaping Food Innovation
#5: Diet Becoming a Lifestyle Choice
Birch Benders co-founder & CMO Lizzi Ackerman places the rise of keto-- as well as other lifestyle diets like paleo and whole 30 -- in the context of rising demand for "whole foods" and clean labels. Her company makes pancake and waffle mixes, including SKUs that cater for particular diets like paleo.
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